Many of us visits different websites and use different software and apps every day, either to purchase something online, socialize or do our tasks. Have you ever wondered who’s behind the beautiful UI and easy navigation around those websites and apps? It’s the UX designer, people who practices UX design (short for user experience design). They ensure that your experience and the navigation will be pleasant and easy throughout the app/website and the duration of your visit/use. Sounds interesting right? Let’s talk about the technical definition of UX Design.
The Definition of UX Design
In the early days of websites and apps, their goals and uses were almost always simple like a simple text editor, a simple website that provides some information about a business to a user. As the time goes, software and websites became more and more complex that they provide a richer and more interactive experience than before.
As a result of this, websites and software became hard to use when poorly designed. That’s where user design came into play. Their role is to create a user experience and design that will help most users accomplish what they need to do with ease. In a more technical term, user experience design is the process of enhancing your customer’s satisfaction and loyalty by providing an improved usability and ease of use and the pleasure provided in the interaction between a customer and the product.
The Benefits of UX Design
UX design is often integrated into software development and web development. This is to enable feature requirement and design the website based on the end user’s possible need for an effective use of the particular final product.
By integrating the principles of UX design, you will avoid unnecessary product features. These are often additional features that aren’t even used much and as a result, a waste of time or code. Take a look at google search. They’ve taken most of the features out from time to time and adds new one (based upon the user’s interaction).
By starting with the design before the coding begins, the development life cycle becomes much easier as the bugs and code discrepancies can be uncovered early on. It’s much easier to change design before the coding begins and thus, you can easily create a better finished product.
Elements of UX Design
There are basically four elements of UX design which are value, usability, adoptability and desirability.
Usability asks the question: “are the tasks easy to complete?” This is how a user can easily accomplish their desired task using a product.
Value asks the question: “does it have any value to the user?” The product’s features must be designed in such a way that they support the user’s needs.
Adoptability asks the question: “will they start using the product?” This means the users will buy, download, install and use the product.
Desirability asks the question: “is the experience fun and engaging?” The product needs to be fun and engaging to the user. Think of video games, their usability is often poor, but people enjoy them nonetheless.